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The platform is rolling out a new feature that permits them to reduce the volume of AI-made content appearing in their streams. This move comes as the service revealed that it currently hosts over 1 billion AI-generated clips.

Testing and Rollout

This change is being tested over the coming weeks before a global release. This shift aligns with a increase in content created by AI, driven by emerging video-generation tools.

AI Proliferation Online

Recent reports that approximately one in 10 of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A significant portion of this content is deemed “AI slop”, a term for substandard, mass-produced content that is typically nonsensical or bizarre.

Our research shows that numerous viewers like content made with AI tools, including AI artwork to science explainers, and we want to give people the ability to increase or decrease of that, based on their own preferences,” said a company executive.

Scale of AI Content

TikTok disclosed that there are currently 1.3 billion videos on its network tagged as made with AI. Overall, in excess of 100 million media items are submitted to the service daily, making clips made by AI a minor part of its complete catalog.

How to Adjust Settings

Users will be able to reduce or increase the volume of AI-generated videos they view by opening the content preference setting in the app and choosing AI-made media. Further subjects that are already be controlled under the tool include politics, style, aesthetics, and choreography.

Content Labeling and Policies

The platform’s guidelines mandate users to identify convincing AI-made content, and it forbids harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.

Additionally, the service will from now on add an AI-generated label to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This step is designed to help prevent users from trying to bypass the tagging system.

Responsible AI Funding

The platform is additionally launching a $2 million AI literacy fund for specialists and institutions to develop learning resources about ethical AI use. This initiative will support non-profit groups dedicated to teaching programming and robotics.

Content Safety Approach

The video-sharing app has supported its content review process, amid discussion over proposals to lay off numerous content moderators in Britain. It is set to cut hundreds of positions in its trust and safety team in its British office, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.

A senior executive explained that human moderation would still have a role, but artificial intelligence can shield workers by removing the most distressing content ahead of it gets reviewed by humans. The platform stated a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its machine learning processes.

It is vital to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”