Toto Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic success in F1

Toto Wolff is engaged in advanced talks to offload a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5 billion in a change of ownership structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, plans to divest a stake in the region of 5%.

Wolff, aged 53 will remain as team principal and chief executive officer should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who both hold a third of the company.

A Mercedes spokesperson said: "We are providing no comment on this. The governance of the team stays unchanged, and all three partners are fully committed to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a substantial rise in value of the Mercedes team after Ineos Group bought its share for £208m in 2022.

This surge demonstrates the expansion in valuations of F1 teams recently as a consequence of the growing popularity of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film featuring Brad Pitt, which was released last summer and has grossed more than $630m (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the highest-earning sports movie ever released.

Current Standings

Mercedes are runner-up in the team standings, behind McLaren Racing, with three races left in the current championship.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix this year and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

Mr. Robert Norman
Mr. Robert Norman

Elara Vance is a seasoned luxury lifestyle journalist with over a decade of experience covering high-end trends and exclusive events across Europe.